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Clair specializes in brand strategy 

Whether building a brand foundation, evolution or revolution, we’re for brands at the pivot.

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Principal / Brand Evolution Strategist

Lindsay Nelson

For 20 years, I’ve been paying close attention to how brands move and what makes them matter. I’ve flexed that fixation across big and boutique agencies, for clients ranging from startups to legacy brands to household staples to retail giants, generating  award-winning, culturally impactful work along the way.

Today, my work makes room for my own evolving curiosity and creativity. I’m a trained improviser and performer. I’m a parent. I’m a curiosity-chaser.  I know the strongest strategic work happens when I listen deeply:  for the unsaid, the underneath, the exciting weirdness of  ideas coming into alignment.

I draw on two decades of strategic fluency, cultural insight, improvisational instinct,  and a deeply honed ability to recognize patterns others miss. That’s  where clarity lives ;)

I love this work because it’s taught me that great brand strategy isn’t just inspiring; it can transform an organization. When a brand shows up as its sharpest, truest, clearest self, it can thrive creatively and commercially. Every move that follows carries more focus. More energy. More momentum.

That’s why I do this.

When I’m not obsessing about brands, I’m either cooking with or for my husband and 2 boys,  listening to a pop culture podcast or sending my friends memes about their rising signs. 

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Our Values

  • We’re true process nerds. We love strategic tools and  systems and a well-planned project approach. And we believe solid research underscores and grounds insightful work, whether primary or secondary. Curiosity leads to creativity.

  • Look, at the end of the day, this is your brand. You have to love it before the rest of the world can. We believe in cohesive, open communication that keeps you involved every step of the way. No (bad) surprises. No black box strategy. We speak in “us” and “our” when we partner with your brand, and we treat it like our own.

  • We’re here to be great  listeners, empathetic deep-divers and excellent partners. We solve real business challenges by making room for real conversations— the unsaid, the tension, the thing underneath the thing. Kindness and trust are hallmarks of our why and our way.

Clair is a French root word derived from the Latin clarus—meaning clear, bright, or luminous. Historically it relates to transparency, understanding, and the absence of obscurity.

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Clair is a French root word derived from the Latin clarus—meaning clear, bright, or luminous. Historically it relates to transparency, understanding, and the absence of obscurity. ✸