What People Are Saying
Clair Love“I’ve had the privilege of working with Lindsay across multiple chapters of my career, first during a multi-year engagement over 15 years ago, and later during a critical brand relaunch where she played an instrumental role in shaping our brand strategy. I continue to seek her out because her impact is undeniable.
She is a true strategic force. Her thinking is rigorous, deeply researched, and always pushes beyond the obvious. She has a rare ability to connect consumer insight, business context, and brand ambition into work that is both inspiring and actionable. She doesn’t just respond to a challenge, she reframes it and elevates it.
Equally important, she’s an exceptional partner. She’s thoughtful, collaborative, and someone you genuinely enjoy building with. She creates space for great ideas while raising the standard of thinking in the room.
To this day, she’s the first call I make when I’m facing a complex strategic question. Any brand would be fortunate to have her guiding their work.”
- Stacy Moss, VP Marketing, Noodles & Company
“Design is at its best when it’s empathetic, ground in truths and insights hidden beneath the surface.
And Lindsay is one of the best at unearthing strategic gems that make way for great creative and give clients conviction about what they stand for, and equally important, what they don’t.”
— Fred Hart, Brand Consultant & Creative Director
“Lindsay has one of the best strategic minds I’ve worked with. She’s a true collaborator that welcomes input from all of us.
We’ve partnered on many projects, and I’m always impressed by her ability to listen beyond what’s being said and uncover what isn’t. She digs deep to find the most compelling insights, then weaves them into narratives that leave you wanting more. As a creative, I know I’ll always walk away with a brand platform ripe with insights that I can juice into meaningful creative.”
— Alicia Potter, Principal / Creative Director, Faven Creative
“Lindsay's playful spirit combined with her sharp intellect makes meetings dynamic and the insights easy to digest.
Is she an expert in her field? Of course. Does she work hard? Of course. But what puts her (and The Work) ahead is her heart and soul. Her personal investment in the success of our brand shined on every slide, on every call, at every meeting.
Her time spent listening to stakeholders and translating that into insights really led us to an authentic brand. And she gave us a vocabulary to use for our brand that endures six years later.
If data are random stars in the sky, some strategists (or even AI tools) can connect the points of light to make a useful - but rather obvious - shape. Lindsay's talent lies in connecting the stars into swans, bears and archers. If you're looking for someone who can see what others can't - she's your pick.
— Jessica Moskwa, Senior Marketing Manager, Odell Brewing Co. | The OBC Wine Project Working with Lindsay has been a consistently great experience.
She’s a razor-sharp strategist, a thoughtful collaborator across teams, and brings a deep, intuitive understanding of culture that elevates the work. She combines creativity with real business sense. She asks the right questions, challenges assumptions, and delivers work that makes an impact.
— Andy Nathan, Founder/ CEO, Fortnight Collective“As a deep listener and wise practitioner of her craft, Lindsay has the ability to draw out of a team the essence of their brand, even when they can't quite articulate it for themselves yet.
Lindsay has the unique ability to combine both strategic rigor and uncanny intuition when working with a team and all the many inputs that go into brand work. She brings a spark that engages, inspires, and helps coax out insights and a-ha's that go deeper and ring truer. Two of her many gifts are deep listening and pattern recognition–taking large and sometimes contradictory findings to get to the heart of something in a way that makes you feel that relief of ‘Yes, that's it!’.'“
— Simla Somturk, former C-level CPG executive and client“Working with Lindsay is the perfect blend of creativity, collaboration, and sharp intellect.
Her strategic positioning work combined human psychological truths with real-world consumer input, always allowing space for big ideas. Our partnership laid a foundation for our creative team to design a visual identity rooted in confidence and intention.”
— Mike Dusman, Founder & Creative Director, Fixafire Studios